As of ES6, JS now has template strings as an alternative to the classic end quotes strings.

Ex: Normal string

var firstName = 'Jake';
var lastName = 'Rawr';
console.log('My name is ' + firstName + ' ' + lastName);
// My name is Jake Rawr

Template String

var firstName = 'Jake';
var lastName = 'Rawr';
console.log(`My name is ${firstName} ${lastName}`);
// My name is Jake Rawr

You can do multi-line strings without \n, perform simple logic (ie 2+3) or even use the ternary operator inside ${} in template strings.

var val1 = 1, val2 = 2;
console.log(`${val1} is ${val1 < val2 ? 'less than': 'greater than'} ${val2}`)
// 1 is less than 2

You are also able to modify the output of template strings using a function; they are called tagged template strings for example usages of tagged template strings.

You may also want to read to understand template strings more.